Understanding Analytics

Interpret your email marketing data with Loopletter.

Key Metrics

• Open rate
• Click rate
• Bounce rate
• Unsubscribe rate

Industry Benchmarks

• Compare your results to music industry standards

Dashboard Navigation

• Access reports and analytics from the main menu

Report Generation

• Export data for further analysis

Tracking Setup

• Verify tracking is enabled for all campaigns

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Benchmarks: Music industry performance standards included.